What You'll Learn

5 comprehensive modules designed to make you a full-stack performance marketer. No fluff, just what moves the needle.

Week 1

Module A: Foundations of Paid Marketing

Digital vs. performance marketing, key metrics (ROAS, CPA, LTV), TOFU/MOFU/BOFU funnels, and landing page basics.

Chapters in this module

A1: What Is Digital & Performance Marketing

A2: Key Metrics You Must Know

A3: Funnels — TOFU / MOFU / BOFU

A4: Offer, Messaging & Landing Page Basics

Week 2

Module B: Meta Ads

Account setup, campaign objectives, targeting strategies, budgets, creative testing, and Advantage+ automation.

Chapters in this module

B1: Account Setup, Tracking & Attribution

B2: Campaign Objectives & Structure

B3: Targeting — Core, Custom, Lookalike

B4: Placements, Budgets & Bid Strategy

B5: Creatives — Images, Video, Carousel

B6: Reporting, Optimization & Scaling

B7: Advantage+, Dynamic Ads & Troubleshooting

Week 3

Module C: Google Ads

Search intent, keywords, Quality Score, Smart Bidding, Performance Max, Display, YouTube, and conversion tracking.

Chapters in this module

C1: The Google Ads Ecosystem

C2: Account Structure & Keyword Research

C3: Writing Search Ads

C4: Quality Score, Ad Rank & Bidding

C5: Performance Max, Display, YouTube

C6: Conversion Tracking & Optimization

C7: Advanced Bid Strategies & Segmentation

Week 4

Module D: Strategy & Systems

Media planning for local and e-commerce clients, auditing ad accounts, and professional client reporting.

Chapters in this module

D1: Planning a Media Strategy (Local)

D2: Planning for E-commerce Clients

D3: Auditing Existing Ad Accounts

D4: Reporting & Client Communication

Week 5 - 8

Module E: Practice & Career

Project-style assignments, portfolio building, client outreach, and interview preparation for agency/in-house roles.

Chapters in this module

E1: Project-Style Assignments

E2: Sample Client Briefs & Portfolio Building

E3: Interview Preparation

Ready to master these platforms?

Our curriculum is constantly updated to reflect the latest algorithm changes and industry best practices.

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